BOND Excels at Ghana Club 100 Awards

Indigenous financial institution, BOND Savings and Loans Plc. has been adjudged and honored amongst the best 100 companies in corporate Ghana. The company took the 50th position out of 100 best companies at the prestigious Ghana Club 100 Awards organized by the Ghana Investment Promotion Center (GIPC) in Accra last Friday to acknowledge the hard work, growth and contribution of corporate Ghana to the economy. The Awards, the 17th edition was on the theme, “Technology, Innovation & Entrepreneurship- Opportunities for growth and Development”

BOND’s latest feat comes on the back of another laurel grabbed a month ago when it was adjudged the Savings & Loans Company of the year, 2017 by the Chartered Institute of Marketing, Ghana (CIMG) at its National Marketing Performance Awards. It was, indeed, the first Savings and Loans Company to win the award when that category was introduced in 2016 Awards by the Institute.

Speaking to The Finder after receiving the award last Friday, General Manager, Legal and Corporate Affairs at BOND, Ms. Shirley Longdon, attributed the success story to the company’s consistency over the last 10 years in “putting the customer first in everything we do”.

In spite of the turbulence in Ghana’s financial services sector, BOND had remained strong, consistent and true to its customers, she stated.

“This achievement is undoubtedly a reflection of who we are and what we have been doing over the last 10 years; we have been in business for 10 years and in spite of challenges in the industry, BOND has maintained its consistency in terms of what we do, products and services, introducing technology into the operations of the company, in a bid to delight the customer even more,” Ms. Longdon explained.

  • We’re not resting on our oars.
    BOND, she stressed was poised to count down from the 50th position on the Club 100 to the first and so will not rest on its oars. “We will make sure that we will be counted amongst the best all the time”, she said.
  • BOND, abreast with the latest in digital banking
    In tandem with the theme for the Ghana Club 100 Awards, Ms. Longdon explained that BOND had invested into the provision of electronic banking services for its customers. Management of the company, she pointed out had always maintained that “banking is not where you go but what you do and we intend to ensure that we apply innovation and the e-banking channels to reach the customer and assure them safe and secure transactions.”

In his welcome address, Chief Executive Officer of GIPC, Mr. Yofi Grant maintained that technology and innovation had become the new frontier of businesses across the globe.
“The benefits are many and multifaceted. The biggest companies in the world now are technology companies or companies who have technology and innovation at the heart of their operations, he noted.


Differentiation is the essence of strategy, the prime source of competitive advantage. You earn money not just by performing a valuable task, but by being different from your competitors in a manner that lets you serve your core customers better and more profitably.