Touched by stories of brilliant-but-needy students, BOND Savings and Loans PLC has doled out GH¢10,000 to Citi Opportunity Project on Education (COPE).
The amount is to lessen the burden of parents as well as students who are unable to afford the cost of schooling at the tertiary level. The company maintains it is touched by people who by their God-given talents perform extraordinarily in their educational pursuits but due to financial reasons are unable to achieve their dreams.
Presenting the cheque to the radio station, Head of Marketing at BOND, Mr. Ahn-zim-Wusa-Manga said “we at BOND believe in making people succeed; we are passionate about making people succeed in whatever good things they find themselves doing so we are here to support the initiative of Citi FM that gives students the opportunities to further their education.”
The Citi Opportunity Project on Education (COPE) is an educational initiative that seeks to provide scholarships to brilliant but deprived students to further their education within various secondary schools and universities in Ghana.
BOND’s Head of Marketing told Head of Programmes at Citi FM, Mr. Bernard Avle the company would extend more support to the project by the close of this year.” This is a seed we are sowing today; it’s a token and from now till the end of the year we will give you a bigger surprise for the COPE project,”
BOND IS A CUSTOMER SATISFYING COMPANY
In an interview on the station prior to the presentation, the Head of Marketing touching on the focus of the company per its operations and noted that “we have ensured that our customers concentrate on their businesses while we take care of their financial needs.”
BOND has also made sure that no customer walks through its banking halls without getting a solution to his or her financial needs.
THRIVING ON TRUST
Mr. Manga stated that BOND built its relationships over trust, over providing value for money and by making sure that it understands its various customer needs.
“We don’t just come out with products and dump them on the market; we undertake very calculated research and understanding of various customer segments that we have on the market,” he noted.
According to him, it’s been a deliberate intention to be consistent in identifying platforms that put us in the faces of people and to ensure that our customers are satisfied and in fact they spread the word for us.
The company, he stressed decided from the onset to partner the right people and institutions such as the media that have platforms that reach the markets served by BOND.
Published by Business Finder