BOND Savings and Loans Plc has for the second time running, grabbed the Savings and Loans Company of the Year Award, at the 29th National Marketing Performance Awards organised by the Chartered Institute of Marketing, Ghana (CIMG) in Accra last Friday.
The company also won the best outdoor advert of the year, 2017.
BOND was the first to win the Savings and Loans Company Award, the first time that category was introduced into the Awards in 2016.
The 2017 Awards was on the theme, “Marketing: A catalyst for driving Ghana Beyond Aid.”
A citation accompanying the award presented to BOND said “you set yourself to be the choice in the provision of tailored and innovative financial solutions that inspire and generate growth, a dream you have pursued through the provision of value driven, networked efficiencies that remain unparalleled in your sector, hence leading to sustainable long term stakeholder value.”
According to the CIMG, financial solutions provided by BOND to its customers in the banking space had resulted in an 18% increase in its market share in an industry flooded with over 300 micro finance companies, “which also saw you recording a total income of GH¢48million, an increase of GH¢19million over the last declaration.”
BOND CEO thanks customers, staff for awards
Chief Executive Officer (CEO) of BOND, Mr George Ofosuhene attributed the success of the Company to its loyal customers and hardworking, intelligent and innovative staff.
He took the opportunity to thank all our customers; also to thank workers of the company who make BOND what is.
Adherence to strong internal structures
The CEO of BOND alluded to the company’s unflinching adherence to corporate governance rules, saying “we have internal strength which we always rely on; by internal strength I mean we have structures, corporate governance rules that ensure that we keep to standards.”
“We don’t do things that are speculative, we don’t do things that are completely outside the basic tenets of banking and customer service; we make sure that our customers are always better off,” Mr Ofosuhene stated.
BOND is a trusted brand
The CEO assured customers the company had a robust system to survive current odds in the financial system.
“We want to give assurance to every single customer that BOND is strong; BOND is a trusted brand and we are going to weather the storm,” he added.
BoG up to the task
Mr Ofosuhene said it was not surprising that there was some level of turbulence in the market. According to him, there was some indication not too long ago of some semblance of distress in the market so “it is not surprising that the Bank of Ghana saw it necessary to sanitize the system.”
He believed the clean up was good for the banking system as it would restore confidence in Ghana’s economy.
“We are as good as the banking industry is. This process, painful as it may be will lead to a better system which will heighten the confidence and comfort of customers and the business community as a whole,” the BOND CEO stated.
He added “we believe that Bank of Ghana has the capability to manage the process. There are those who are of the view that this can lead to the destruction and total collapse of the system. We trust the regulator to do a good job because it understands all that is happening.”
No need for panic
Mr Ofosuhene allayed the fears of customers who are fond of making panic withdrawals in the wake of the challenges facing the banking industry.
“There is no need for people to panic; these challenges won’t break the back of our financial system; rather it will get better and we will have a more robust system,” he said.